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Study finds a manly beard may help drive sales

Study finds a manly beard may help drive sales by St. Edward's University The next time you are considering purchasing a big-ticket item, it might be worth paying attention to the salesperson's facial hair. The beard seems to be a subtle but consistent clue used in evaluating the knowledge and trustworthiness of the sales/service personnel you interact with. If the salesperson is sporting a beard, you may be more likely to pull out your wallet. And if you work in a sales or service role, you might consider the power of donning a beard before no-shave November rolls around. Sarah Mittal, assistant professor of Marketing at St. Edward's University and the paper's lead researcher, and David H...

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