Retailing for 99 cents , the mustache straw comes in four styles and colors. The suggested retail price for the clear Mason jar mug with a colorful screw-top lid, reusable straw (sans mustache) and Slurpee logo is $2.99. The retro-like cup also comes in four colors – blue, green, orange or pink. The first Slurpee comes free with purchase of the Mason jar mug, and refills are discounted. Mustache styles 2015.
"Slurpee-lovers of all ages will have fun sporting their favorite 'stache straw with a mason jar mug, and enjoying a Slurpee drink is all about fun and flavor," said Laura Gordon, 7-Eleven vice president of brand innovation and marketing. "While everyone loves Slurpee drinks year-round, summertime is definitely Slurpee season. I suspect we will see lots of Slurpee mustache photos on Instagram, Facebook and Twitter (@slurpee or @7eleven).
"People in our office have unofficially named the four mustache styles," Gordon said. "The British, the handlebar, the Hogan after wrestler Hulk Hogan, and the Swanson, as in Ron Swanson, a character on NBC's "Parks and Recreation" sit-com series played by Nick Offerman. I think it will be interesting to see which mustaches sell best. Of course, people can buy all four to match their Slurpee moods or if they want to slurp incognito."
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Colorful, tongue-in-cheek 7-Eleven billboards in select markets feature a costumed man and animals sporting Slurpee 'staches. The mustache straws and Mason jar mugs will be available at participating 7-Eleven stores during the summer while supplies last.
The featured Slurpee flavor through June is Sprite Mix 6 by Lebron James, described as the refreshing taste of Sprite with natural cherry and orange flavors and available exclusively at participating 7-Eleven stores.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 10,300 7-Eleven® stores in North America. Globally, there are some 52,500 7-Eleven stores in 16 countries. During 2012, 7-Eleven stores generated total worldwide sales close to $84.8 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #3 spot on Entrepreneur magazine's Franchise 500 list for 2012, and #3 in Forbes magazine's Top 20 Franchises to Start. 7-Eleven is No. 3 on Fast Company magazine's 2013 list of the " World's Top 10 Most Innovative Companies in Retail " and among the Top Veteran-Friendly Companies for 2013 by U.S. Veterans Magazine and on GI Jobs magazine's Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7-Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.